Customer information

Boshnakov Ltd. is a fast growing family owned company. Established in 1991 and specialized over the years in the sale of construction materials, household products, repairs and furnishing for the home, office, hotel and restaurant. MASTERHAUS is a trademark of the first Bulgarian construction hypermarket, owned by “Boshnakov EOOD”.

Purpose of the joint work:
Increase sales revenue from the Google Ads channel.

Challenges:
The existence of several large multinational construction stores, which are well known in our country.

Prerequisites for achieving the goal:
The site has а very good organic and paid traffic. The brand’s advertising campaigns did not include remarketing, which means fewer returning visitors to the site and fewer sales than them. For this reason, our team created the Google Ads campaign with dynamic remarketing, which contributed to a significant increase in sales and revenue.

Achieved results:
248.88% increase in the number of returning visitors on the site;
160.74% increase in the number of sales;
110.64% increase in sales revenue;
38.05% increase in advertising costs;
Increase ROAS from Google Ads from 3.47 to 5.54.