The success of the next campaign depends on measuring and tracking your current advertising activity.
If you have decided to manage your campaigns yourself, training and upgrading your skills, do you think that you are achieving the best possible results that your campaigns are capable of.
Let's start with the question, are your accounts set up correctly? Are they connected to other important tracking analysis tools?
Here comes the important question, how can we help you? We can, and want to show you how to improve your results, by providing valuable advices on how to optimize your current campaigns, as well as on what new campaigns to focus on.
If you need an audit for Google Analytics, Google Ads (AdWords) or Facebook Ad account, our team can assist you.
In the following lines, we'll introduce you to the service Account Audit and Google Ad Campaigns.
GOOGLE ADS (PPC) AUDIT - WHO IS IT SUITABLE FOR AND WHAT ARE THE ACTIONS FOR ITS IMPLEMENTATION?
Google Ads Audit is the perfect solution for those of you who are already advertising with AdWords. Perhaps there have been times when you have wondered if your ad could be more effective? If your answer is yes, then we will be happy to introduce you to the specifics of the service and what to expect from it, if you decide to take advantage.
We at Web Titan want to offer you a ready-made solution for your business. After a thorough analysis of your account and campaign data, you will receive a report containing important metrics, data, and tips for improving the performance of your advertising account.
Our work related to auditing a Google Ads account covers the following areas and activities:
Check up of the implemented tracking codes from Google Tag Manager / Google Ads / Google Analytics. If incorrectly tracking codes are found, measuring and optimizing your campaigns would be completely unnecessary. Audit of the created conversions and the correct implementation of the scripts for tracking the respective conversions.
Check for tracking Enhanced Ecommerce e-commerce data in Google Analytics. Through this tool you can measure all the necessary aspects related to the orders in your e-shop.
The relationship between the created accounts in Google Ads, Analytics, YouTube.
Check for correctly entered feeds and their link to a dynamic Google Ads campaign.
Purpose, structure and settings of advertising campaigns.
Search Campaign Audit:
Review of the selected keywords and sorting them down by ad groups, set cost-per-clicks, Quality rating for keywords, evaluation of search queries, evaluation of the negative keywords.
Recommendation for additional keywords that may bring you more visits, sales, and / or queries.
Evaluation of the added messages and extensions.
Review of bits by age, gender, locations, devices.
Display / Video Campaign Audit:
Analysis of the target audience to which the ads are directed.
Review of the locations (sites, mobile apps) where your ads have appeared, analyzes of their effectiveness.
Evaluation of the added messages and extensions in Display / Video campaigns.
Review of the bids by age, gender, cities, devices.
Analysis of user activity on the site after visiting the ad.
Ideas for optimizing the current advertising campaigns and ideas for new ones.
Landing page evaluation. Review of the status of the site and make recommendations to owners and developers. If the site has a number of technical problems, such as the inability to complete an inquiry or order, too slow loading, confusing navigation, lack of a mobile version - you will find it difficult to achieve the desired results.
WE WILL MAKE A COMPREHENSIVE AUDIT OF YOUR CAMPAIGNS, WE WILL PREPARE YOUR WRITTEN ANALYSIS AND RECOMMENDATIONS, AND WITH THE HELP OF THE RESULTS YOU WILL RECEIVE, YOU WILL UNDERSTAND:
Where you have problems and need optimizations that lead to unnecessary spending.
What new features does Google offer that are relevant to your business?
What you need to do to improve the management of the advertising campaigns in the long run.
Is your choice of target audience correct, and how does it correspond to the ads you show them?
DO YOU WANT US TO PREPARE A PROFESSIONAL AUDIT AND TO RECEIVE VALUABLE ADVICES AND GUIDELINES TO MATCH YOUR SPECIFIC NEEDS?
What should you do?
You do not need to give us your username and password in order to take advantage of the audit. To start working on the account, we will need a Customer ID. This is a 10-digit number in the following format XXX-XXX-XXXX, which you can find in the upper right corner of the screen when you sign in to your Google Ads account.
Send your number and we will send you an invitation which you have to accept. Once we have performed the audit, you can terminate the access to your account easily and without any problems. Select My Account> Access and terminate Client Manager access from the menu.
You have questions? Contact us to hear them and bring clarity to you! Call or send an inquiry via the contact form.
Setting time up to 3 / working / days after providing access and payment of the amount due. The amount is paid once.
The audit for each platform (Google Ads audit, Facebook Ads audit, SEO audit) - is evaluated individually. When requesting an audit on more than one platform, we offer special conditions and prices. When requesting an audit of both platforms - we offer a 10% discount on the total price. When requesting an audit on three or more platforms - we offer a 15% discount on the total price.
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